About
What I do:
I’m currently a Senior Project Manager at twentySix London, working on Shell, with a little bit of Royal Navy thrown in.
Before that I worked as a Digital Strategist with JWT New York. This meant I worked across multiple account teams advising and guiding the teams in developing integrated, transmedia campaigns, with a focus on Social Media aspects. Brands include Sunsilk, Welchs, Kleenex, Dominos, Smirnoff and Stride.
Prior to this I worked for a long time with Diageo, as a Project Manager in various areas ranging from grain distilling through to marketing. In my last role there I managed the development of multiple brand websites for the company and working with global marketing teams on digital strategy.
CV can be found here, (link to pdf) also Linkedin Profile.
You can get a sense of things I love (and loathe) by taking a look at Behind the Buzz, the marketing blog I write. And I’m all over the web - listed here: Stuff I’m On
Conferences
I’ve been speaking at the occasional conference and always open to more opportunities.
- Blogher Business 2007 - corporate blogging, how businesses are using blogs to communicate directly with customers without the sheen of marketing
- Mesh 2007 - Is Fake the New Real? Looking at how brands are using characters and stories to market, following on from LG15
- SXSW 2008 - Stories, Games and Your Brand. How brands can use stories, puzzles, games, treasure hunts etc to promote the brand and increase customer engagement
- Internet World 08 - Chaired panel for Chinwag on web analytics.
- Barcamps - at these unconferences, I spoken on a few things. The changing marketing budget holder, Engagement Marketing, ARGs for Marketing, Measuring Engagement.
Contact Details:
email: rachelcgen [at] gmail [dot] com
UK Phone +44 (0) 7733 262642
IM addresses:
AIM: rachelcgen
Yahoo: rachelcgen
MSM: rachelcgen [at] hotmail [dot] com
Skype: rachelclarke
Other sites:
Behind the Buzz: Integrated Marketing blog for b5media
Genealogy pages
